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Issues Google Needs To Address in 2014

Posted by Shell Robshaw-Bryan
Shell Robshaw-Bryan
I'm really looking forward to attending my first Business Biscotti networking meeting on Wednesday in Crewe! A...
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on Monday, 06 January 2014
in Sales & Marketing

All is not well in the world of Google. In the post Hummingbird landscape of SEO, monitor any related message board and the Google related sentiment is generally negative. Perhaps this isn’t surprising given the fact that SEO black-hatters, slow or reluctant to change their ways, have been hit hard by the latest changes. However, for many ethical SEO’s who were already using sustainable, Google-pleasing techniques, there is still a lot of negativity cast in the search giants direction.

google_seo_issues3

Claims of anti competitive and unethical practices are on the rise, and webmasters are increasingly vocal in condemning Google’s often nonsensical policies. Let’s take a look at their stance on ‘bad’ links for example. Google remains wooly, but generally describes bad links as being those from Low-quality directory or bookmark site links, text advertisements that pass PageRank and advertorials. These guidelines aren’t as clear as they might initially seem. How do you define a ‘low quality’ directory? What’s more, how does Google define a low-quality directory?

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Using Negative Keywords For Better Google AdWords Results

Posted by Shell Robshaw-Bryan
Shell Robshaw-Bryan
I'm really looking forward to attending my first Business Biscotti networking meeting on Wednesday in Crewe! A...
User is currently offline
on Monday, 06 January 2014
in Sales & Marketing

When running a pay per click campaign, using negative keywords is an absolute must. As more of us are forced into bidding on only the most popular keywords, use of broad match types is often necessary and to get the best results, you’ll need to specify negative keywords too.

negative keyword ideas

What Are Matching Types?

By using different matching options with your keywords, you’ll have better control over what searches trigger your advert to be shown. Google AdWords offers 4 main different matching types:

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Protected : Make a promise to yourself to avoid long working days

Posted by Janine Lewis
Janine Lewis
What is a virtual assistant? I help you mind your in-tray so you can mind your business! http://www.therambli...
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on Saturday, 04 January 2014
in Business for SME's
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