Here's a short (5 min) version of the talk I gave at Business Biscotti in Winnersh on 8 Jan.

Talking to an audience about coaching or mentoring is difficult - it's hard to get across that a coach does not tell you what to do, but help you with your ideas, options, and plans. It's even harder in an online video, but hopefully this gives you a taste of the talk, and helps your thought process.

If you would like more details, to invite me to talk at your biscotti event, or to discuss mentoring or coaching on your social media strategy, please contact me.

When you first set up a Twitter account, you have a number of options for your profile. What goes into your profile is of vital importance, because it’s your public face on Twitter – but this is where lots of people make mistakes. Let’s look at the elements of your profile in turn.

1. Your name

On signing up, you’ll be asked to include your name,Use your real name here, for two reasons. I'm generally a big fan of using real identities over brand names at every opportunity: 

No doubt you are on LinkedIn. It could be you have done a great job on all the things they advised you to do. You improved your profile. You described how ready you are to work. You made a great case for your CV and so on...

But, as a business owner, are you using LinkedIn to its full capability?

Using LinkedIn to get business

The web has a curious effect on people. Either they want to plunge in, or they don't. We know plenty of people who want to dip their toe in, or who feel uncertain about how to proceed. For once, you had best overcome your squeamishness and "play your own trumpet" because, sure as heck, no-one else is going to.

Social media, do you love it or do you hate it?

What is the right choice for your business? Can you ignore it? By the latest calculations you have 200 platforms vying for a bit of you, so what is going to benefit your business the most.

A word of warning

Just having a social media presence is no guarantee of results. The nature of viral social take off is unpredicatable. If it was that easy, we would all be sitting here making a fortune because we know exactly what to do every time.