A lot of people are weary at the sheer number of (pay to join) networking groups. Readers here will be realising that Business Biscotti (BB) is totally different as there are no costs and no regimented formulae. You simply turn up, meet with like minded people and carry on with your days business.
It is a great opportunity to let people know what you do online and offline. As an example I run an iT company at http://www.as-itservices.com but with so many iT company's out there, what makes us so different? As in all things - we have our strengths but we also recognize our weaknesses.
With iT covering so much these days, web design, web hosting, graphics, social media, s.e.o, computer hardware, computer software we made a concerted effort to contact the best of our competitors and invite them to work WITH us. This has been a revelation for their and our clients.
Instead of relying on just one company to carry out all the iT requirements in a business, we can introduce the best of the best in all the different areas with all the prerequisite skills. If you are investing large sums of money it pays to know you have the best that money can buy on your team!